Is Local Search Marketing Promising?
Many of us are stuck with doubt wondering whether we have to invest money or time on local search marketing. I mean, should small businesses have to spend time learning local search marketing strategies? Or should they spend time on what matters, like their business? Well, it would be better to have an understanding of how local search works, but spending hours on end learning how to market through this channel is a bit overkill. So we’ll keep it simple.
What is Local Search Marketing?
Have you ever wondered what those small teardrop shaped symbols are next to search results? That’s what local search marketing is. When you Google something and see these search results with their business address and information underneath, then you know you’re seeing the local search results. By the way, these results usually display between the paid advertising(pay per click) and organic search results. Don’t worry, another topic, another day.
Did you know that over 97% of consumers research a product or service before they actually go out and purchase it? (Google)
It’s true. So if customers are researching your products or services before they go out and buy them, shouldn’t you be found where they’re looking? This is exactly where local search marketing comes into play.
How Can Local Search Marketing Help Me?
Well, for starters, it can send you hot leads and customers ready to buy your products or services. Good enough? We agree. By helping your business appear in the local search results for keywords that your customers are using, this can do a number of things.
- First, it says you exist. We know you’ve been in business for 20+ years, but customers don’t always know that. I hate it, but people are blind sometimes and love being spoon fed by their favorite search engine.
- Secondly, it helps your existing customers find your address, phone number, email, services, etc… They’re customers, so let’s keep them happy and make it easy for them to find you to let you know they want more.
- Third, it helps you capture more leads and bring in new business. That’s right. Not only do your existing customers use Google, but potentially new customers who you never even knew about. Let’s go out and get ’em.
To find out how we can help drive more customers to your small business, call or email us for a FREE Consultation. (864) 214-5504
